What was the old name for bounty paper towels?
Paper towels have become an indispensable part of our daily lives. They come in handy for various cleaning tasks and are known for their absorbency and strong durability. When it comes to paper towels, one name that instantly comes to mind is Bounty. Known for its high-quality and reliable products, Bounty has carved a niche for itself in the market. But have you ever wondered what the old name for Bounty paper towels was? Well, let''s delve into the intriguing history of this beloved household item.
The Evolution of Paper Towels: From Ancient Times to Modern Innovations
The concept of using paper for cleaning can be traced back to ancient times. In ancient China, dating as far back as the 2nd century B.C., paper was used for hygienic purposes. The Chinese, resourceful as ever, used paper made from mulberry bark to clean their hands and other parts of their bodies. However, the use of paper towels as we know them today did not come into the picture until much later.
Invention of the First Paper Towels: An Accidental Discovery
The first incarnation of paper towels can be attributed to Arthur Scott, a Philadelphia-based businessman, and his paper company, Scott Paper Company. Back in the late 19th century, Scott was confronted with a dilemma. He had accidentally produced a batch of paper that was too thick to be used effectively as toilet paper. Rather than discarding this batch, Scott had an idea – he decided to cut them into smaller, more manageable pieces and sell them as disposable towels.
The Birth of the Old Name for Bounty Paper Towels: The Quicker Picker-Upper
In the early years, Bounty paper towels were not known by their current name. They were initially marketed under a different moniker – "The Quicker Picker-Upper." The advertising campaign for these paper towels was centered around their ability to swiftly and efficiently clean up messes. The paper towels were touted as being highly absorbent, durable, and capable of wiping away spills and stains with ease. The catchy slogan, "The Quicker Picker-Upper," quickly caught on with consumers and became synonymous with the product.
The Transition from the Old Name to Bounty: Reinventing the Brand
While "The Quicker Picker-Upper" was successful and well-received, the folks at Scott Paper Company decided to rebrand their paper towels in the late 1960s. The decision was made to give the product a name that reflected its strength, quality, and reliability. After careful consideration and market research, the name "Bounty" was chosen.
With the transition to the new name, the advertising campaign for Bounty paper towels underwent a makeover as well. The focus shifted from just being a quick and efficient cleaner to a paper towel that was "thicker" and "stronger." The new campaign highlighted the durability of Bounty paper towels, showing the sheets holding up under the weight of various objects and effectively absorbing spills.
The Rise of Bounty Paper Towels: Innovations and Technology
With the new name and rebranding, Bounty paper towels soared in popularity. The brand became synonymous with high-quality paper towels that were tough on messes yet gentle on surfaces. Over the years, Bounty continued to innovate and introduce new technologies to enhance their product''s performance.
One such innovation was the introduction of the "Quilted Picker-Upper" in the 1980s. The quilted texture allowed for better absorbency, making these paper towels even more effective in tackling spills and messes. The quilted pattern also gave the paper towels added strength and durability.
Bounty Paper Towels: A Household Staple
Today, Bounty paper towels are a staple in households around the world. Known for their exceptional absorbency and strength, they have become a trusted and reliable cleaning tool for millions of people. Whether it''s wiping up spills in the kitchen, drying hands in the bathroom, or tackling tough cleaning tasks, Bounty paper towels continue to deliver on their promise of being the "Quicker Picker-Upper."
In conclusion, the old name for Bounty paper towels was "The Quicker Picker-Upper." This catchy name reflected the product''s ability to swiftly clean up messes. However, in the late 1960s, the brand was rebranded as Bounty to better represent its durability and reliability. Bounty paper towels have since become a household name, offering consumers a high-quality and dependable solution for their cleaning needs.