Since SARS in 2003, the wet wipes market has made great progress, with a growth rate of about 20% every year, so Vinda, which has never officially launched wet wipes, also joined the competition in this market. "SARS" made the wet wipes market officially enter the lives of consumers, and began to change the previously stagnant state of development. After several years of market cultivation and the increasing establishment of consumer hygiene habits, influenza A has indeed played an important role in the wet wipes market. It is a big promotion.
From the perspective of sales channels, there are currently very few distributors specializing in wet wipes. The channel for baby wipes has gradually matured with the increase in the number of maternity and baby stores, while other types of wet wipes sales channels include cosmetics stores, department stores, and supermarkets. , Convenience chain stores, etc., lack of professional distributors.
Paper companies, especially large giant companies, obviously do not actively promote wet wipes. Most of them use wet wipes as a supplement and extension of paper towels. Due to the overlap of the wet wipes and paper towels market, they do not want the wet wipes category to move prematurely. In addition to their paper napkin cheese, companies understand that this will be a blowout market, once the market is launched, there will be great prospects.
Many companies are only tentatively entering the wet wipes market, and have not promoted it as a completely independent product category. At the same time, because it cannot become a necessity like the ordinary tissue market, it is affected by the overall market sales. , With many restrictions on the investment of manufacturers and consumers' awareness of them, the wet tissue market is still far from the truly independent market. However, we must see that consumers' spontaneous acceptance of wet wipes has gradually matured in recent years. There are more companies and more people buying. The wet wipes market is facing a big opportunity.